W Magazine features Jones co-founder Caroline Vasquez Huber in its WYouth issue, exploring a generational shift in how young consumers think about nicotine. With 67% of nicotine users ages 18 to 24 wanting to quit, Caroline shares why the rise of nicotine pouches may not solve the underlying challenge and discusses science-backed approaches that can help consumers quit for good. The conversation places Jones at the center of an important shift in nicotine use and cessation among younger consumers.
