Forbes highlights Jones and co-founders Caroline Vasquez Huber and Hilary Dubin for their mission to modernize the way people quit nicotine. By combining FDA-approved nicotine replacement therapy with thoughtful design, behavioral support, and a judgment-free consumer experience, Jones is bringing a fundamentally different approach to a category that has seen little innovation in decades. With millions of Americans trying to quit cigarettes, vapes, and nicotine pouches, Jones is building a modern cessation platform designed around how today’s consumers actually want to engage with their health.
